Overconsumption on Black Friday
Black Friday is one of the busiest and most competitive shopping days of the year. It is the day when retailer tries to convince you to shop as much as you can, opening their stores early and offering large discounts. Picking up on this, forward-thinking companies are taking a stand against the overconsumption surrounding this day, and we are no exception.
We will avoid Black Friday on the basis of the negative impacts on the environment created by pushing manufacturers to increase their production. We love retail and serving our customer, but we are even more passionate about our vision to provide sustainable, ethical and high quality designs, and to create environmental awareness. The increased consumption and waste level is critical for the environment, and we are encouraging other retailers to join the stand against Black Friday.
We have gathered some facts about Black Friday to put things in perspective:
- Last year, 2017, Norwegians used around 3,6 billions NOK in stores on Friday alone. In other words, 2,5 millions NOK per minute.
(Source: Handelsorganisasjonen Virke)
- Three out of five shoppers feel pressured to buy something on Black Friday. As many as a third have ended up buying something they’ve already have, simply because it’s cheap.
(Source: Survey by Opinion Matters)
- 14 percent of products will have prices similar to their normal in-store costs, while 17 percent of items will actually be more expensive this day than it is usually priced.
(Source: Study by WalletHub)
We understand that it is difficult to resist the tempting discounts, but we hope people will think about the environmental impacts of their consumption and buy less, and as well to reflect before spending money on things you necessarily do not need. We have decided to go against the «flow» and not offer any discounts on our brands. We will instead adjust the price on Nieu Clothing in the occasion of Black Friday up with 100 NOK, and the profit we earn this day will go to the charity organization Erlik Oslo. As we say in Nieu: #nobiggie