Linen is known to be the world’s strongest natural fiber. It is thicker than cotton and linen fiber has variable lengths, most of which are very long. This contributes to strength, which contributes to longevity. But there are still some challenges concerning linen production, as it requires a large amout of water.

Linen is one of the most biodegradable and stylish fabrics in fashion history. It is strong, naturally moth resistant, and made from flax plant fibers, so when untreated it is fully biodegradable. We like to use linen in timeless design to make the garment long lasting. We believe that combining strong materials and timeless design will result in decreasing the frequent need for new clothes. This will hopefully result in a change to the continuous demand for fast production and fashion.

Sustainable advantages

  • Linen is environmentally friendly to grow, as it requires little irrigation and little energy to process.
  • The production of linen fabric uses five to twenty times less water than the production of cotton or other synthetic fabrics

Sustainable disadvantages

  • Because of the solid nature of the fibre, to get a pure white linen, it needs to go through a heavy bleaching process, which can have negative impact on the environment both under the process and in the garment afterlife.