The value of being transparent
We often mention the importance of sustainability, and we believe there are many ways of being more sustainable in this industry. Our vision is to provide sustainable, ethical and high quality designs, and to create environmental awareness. But a vision is a statement that outlines what a company wants to be in the future, and it is important to understand that there is no way to be fully environmental friendly when producing clothes. At least not yet. If we were going to claim that we are a 100% sustainable, the right thing to do would be to NOT produce anything, and the consumption would need to stop. But, the consumption will go on, and we think it is crucial to change the way we think and behave when designing, selling, and representing in the fashion industry.
Working in the fashion industry we face challenges on weekly bases and in production, amongst other things, there are a lot to consider. To avoid fast fashion, the key is to base the garment on materials that can last. At the moment we are producing in Istanbul, Turkey, and we prefer to use natural fabrics like wool, cupro, linen and cotton. We always think through what kind of fibers we use, and as well consider the environmental footprint on each material we make or buy. We also use leftover fabrics from leather production, which is a good way to reduce waste.
Another thing we find crucial to reduce footprint is to not produce and buy a lot of extra stock. This push a lot of brands into selling goods at reduced price, which we are not a fan of since its pushing unnecessary sale. Also, there are a handful of great certifications that we can use, like GOTS for organic cotton. They are doing a great job making sure that the cotton is actually of organic origin. It’s not always easy to know what documentation to trust. But, in the end you have to choose to trust your collaborators.
We had one specific challenge this season, when producing a material with cupro and recycled polyester. At the final stage of the production, we didn’t get the documentation needed to show that the polyester was 100% recycled. Then we needed to decide; dump this material and make a new one, or use it instead of trashing it. We chose the last option. So, to sum up; Its challenging to commit to a sustainable production, but instead of waiting for a solution with a big S, we decided to use the solutions that already exist. And, hopefully the future will be bright and green.
People may ask what we consider as sustainable, and to be honest, we think it is difficult to define such a big term as sustainability. Instead of characterize ourself as 100 % sustainable and stick to one definition, we like to say that sustainability is more like an attitude and we try to focus on the value of being transparent. We want people to be aware of the challenges we face and what we do do overcome these challenges. The fact is: it is not that easy to be all eco.friendly, but we will alway try our best.